The Secret Instagram Growth Hack Nobody in Your Niche Is Using (Yet)
The strategy smart creators use to get more reach, saves, and shares
Everyone says:
“Find what’s working in your niche—and remake it yourself.”
But if your target audience’s feed is full of people doing the exact same thing... how are you supposed to stand out?
Here’s the truth:
The fastest way to grow isn’t by following trends in your own niche.
It’s by finding what’s viral outside of your niche—and being one of the first to apply it to your content. There are 3 tricks you need to know for this.
Let me explain.
📱 Why This Works
Social media platforms (like IG and TikTok) are built to push content that feels fresh, not repetitive.
But most creators stay in their little bubble, watching what everyone else in their industry is doing.
So they all end up sounding the same.
When you bring a trend over from another corner of the internet, your content feels different—and the algorithm notices.
You get:
More reach
More engagement
More followers who actually care about what you do
It’s not about copying.
It’s about being early and creative—before the crowd catches up.
🔍 How to Find These “Out-of-Niche” Trends
Here are 3 simple ways to find viral content outside your industry—and make it your own:
1. Use TikTok as a research tool (not your main creator/business account)
Set up a personal TikTok account where you DON’T follow people in your niche. Treat it like a research account.
Instead, follow creators in totally different spaces:
→ Parenting
→ Beauty
→ Comedy
→ BookTok
→ Anything that has nothing to do with what you sell
Scroll with purpose. Look for videos that are going viral, and ask:
How could I use this format, audio, or hook to talk about my own business?
💡Example: A trending “day in the life” video from a makeup artist could be turned into a behind-the-scenes for your coaching biz.
2. Track trending audios + look at how they’re used
On both IG and TikTok, the algorithm LOVES trending sounds.
But don’t just save them—study which are rising rapidly and then look at the videos of those rapidly rising audios to see if there is an accompanying trend.
Ask:
Is there a certain visual style people are using?
Is there a caption format that’s repeating?
Is it funny? Inspiring? Relatable?
Then make it your own.
Same sound, different angle. Just make sure it’s aligned with your brand or message.
💡Pro tip: If you see the same audio 3+ times in one scroll session, it’s worth jumping on fast.
3. Use the IG Explore Page like a trend-spotter
When you’re on Instagram (again - make a dedicated research account because you can train that algorithm to show you viral trends in other niches), don’t just scroll for fun—scroll for ideas.
Look at:
Reels with lots of saves/shares
Captions that make you stop
Formats you haven’t seen in your feed yet
If you find something that feels new to your niche, save it.
Then ask:
How can I recreate this for what I offer?
💡Example: A funny meme about coffee cravings might inspire a playful post about burnout in your niche.
💥 The Bottom Line
Most people wait until a trend hits their niche. This can help, but being on of the first is even better!
If you want to grow faster, get more views, and build a brand that actually stands out, here’s the move:
✅ Find what’s going viral outside your bubble
✅ Adapt it to your message
✅ Show up first, before the crowd catches on
That’s how you lead instead of chase.
If you don’t want to spend hours researching trends and figuring out how to make them work for your brand, I’ve got you. Inside my community, UPRISE, I send you done-for-you content ideas, captions, and hooks—all researched, customized, and tailored to your brand and business. Check it out HERE!
P.S. - There are a lot of ways I can help you grow your online business and make more money (while working less!) - Here are a few ways:
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