The EXACT Chatgpt Prompt and System I use for VIRAL CAROUSELS
The EXACT System I Use to Create Viral Carousels, including my exact ChatGTP prompt!
Most people think viral carousels are about clever wording, humor, or memes. Humor and memes are great and often go viral, but they rarely serve your goals directly if you are trying to grow an actual business and they can actually skew your algorithm in ways you don’t want.
Here’s how I create valuable carousels at the very top of my content funnel.
It all comes down to sequence control.
A carousel fails when:
a slide feels complete on its own
the reader gets closure too early
curiosity stops propagating
A carousel works when every single slide creates pressure to see the next one.
This article breaks down the exact structure I use to write carousels that:
stop the scroll immediately
feel urgent, important, or secret-adjacent
stay factual and credible
and create a continuous curiosity chain from slide 1 to the final reveal
You can use this structure manually, or you can use it inside any LLM to generate carousels that actually work.
The Exact Slide Format I Use
Every slide has a shape and a purpose.
From slide 2 onward, almost every slide follows the same internal structure:
Headline – grabs attention or advances the idea
Subheader – explains why this matters or adds clarity
Leading curiosity text – intentionally unfinished and designed to push the reader to the next slide
The content changes.
The structure stays consistent.
Slide 1: Headline-Only Hook
Slide 1 is just a headline.
No subheader.
No explanation.
This headline must stop the scroll immediately.
It should feel:
new
important
urgent
or like it is pointing at something most people have not noticed yet
Example slide 1 headlines:
“Instagram quietly unlocked a new way to grow.”
“This is the Instagram update nobody is talking about.”
“A secret to going viral that most creators are missing completely.”
If someone understands the takeaway on slide 1, you revealed too much.
Slide 2: Headline + Subheader (Why This Matters)
Slide 2 is still a hook, but it adds context.
This slide includes:
a headline that keeps momentum (I usually repeat or slightly reword the slide 1 headline)
a subheader that explains why this matters right now
a leading line that creates strong curiosity for what comes next
Still no instructions.
Still no reveal.
Example slide 2:
Headline:
“Instagram quietly unlocked a new way to grow.”
Subheader:
“It changes what happens before your content is ever tested.”
Leading text:
“Here’s the one thing you need to understand first…”
At this point, the reader should think:
“Okay, this actually impacts me.”
Slides 3 Through the Penultimate Slide: Intentional Buildup
From slide 3 onward, every slide has three parts:
Headline – advances the idea
Subheader – explains one piece in simple, beginner-friendly language
Leading text – opens a new question that the next slide answers
These slides are not teaching yet.
They are guiding attention.
Each slide should feel slightly unfinished.
How Slides Lead Into Each Other (With Examples)
This is what intentional flow looks like in practice.
Example slide 3
Headline:
“Instagram doesn’t distribute randomly.”
Subheader:
“It matches people to content based on signals.”
Leading text:
“Those signals don’t come from one post. They come from…”
This naturally pulls the reader forward.
Example slide 4
Headline:
“Signals come from patterns.”
Subheader:
“Patterns help Instagram understand who an account is for.”
Leading text:
“And this is where most creators get it wrong…”
Now the reader wants to know what the mistake is.
Example slide 5
Headline:
“Inference is imperfect.”
Subheader:
“When Instagram has to guess, matching takes longer and is less accurate.”
Leading text:
“There is a way to reduce that guessing…”
Now the reader senses something new is coming.
Example slide 6
Headline:
“A new reinforcement layer exists.”
Subheader:
“It gives creators more influence over that understanding.”
Leading text:
“And almost no one is using it yet…”
This is peak curiosity.
Still no reveal.
What You Hold Until the Final Slide
Until the very last slide, you do not:
give steps
name the feature
explain where to click
show examples of execution
Even if the reader could guess.
Especially if they could guess.
The power comes from pacing.
Final Slide: Clear Reveal + CTA
The last slide resolves everything.
This slide includes:
a clear headline
a simple, direct explanation of the action or insight (this can be step-by-step or screenshottable)
the CTA
No mystery.
No hype.
Example final slide:
Headline:
“Here’s the new move.”
Reveal text:
“Instagram now allows limited manual input that reinforces how your account is categorized inside its systems. Here’s exactly what to do next…”
CTA:
FREE! Comment “LIZ26” for pdf guides, step-by-steps, AI prompts, and EXCLUSIVE secrets, hacks and more!
Why This Works
This structure:
respects attention
prevents early closure
builds trust before instruction
and makes the final reveal feel earned
It works across:
platform updates
AI education
strategy content
and beginner explanations
If You Want This Done Faster
I use an app called socialslides.app to take what ChatGPT generates and instantly format it into clean, on-brand, ready-to-post carousel slides.
I hate visual editing and graphic design in Canva.
This removes that entire step.
The ChatGPT Prompt That Recreates This Style
You can paste the prompt below into any LLM.
SYSTEM PROMPT: LIZ-STYLE CAROUSELS (HEADLINE + SUBHEADER + LEADING TEXT)
Copy this ChatGPT Prompt:
“You are writing Instagram carousel text in Liz on the Web’s voice.
The tone is confident, clear, educational, and beginner-friendly.
Your goal is to guide the reader slide by slide using intentional curiosity.
Required structure
Carousel length can vary
Slide 1: headline only (hook)
Slide 2: headline + subheader + leading curiosity text
Slides 3 through the penultimate slide:
headline
subheader
leading curiosity text that pushes to the next slide
Final slide: headline + clear reveal + CTA
Do not reveal the action or insight until the final slide
Every slide must intentionally lead into the next
Hooks
Bold, scroll-stopping headlines
Sensational is allowed
No instructions
No explanations of how
Middle slides
One idea per slide
Simple language
No steps
No execution details
End each slide with an open loop leading into the next slide
Final slide
Clear explanation
Calm tone
End with the CTA exactly as written
Inputs
Topic: [insert topic]
Audience: [insert audience]
CTA (use verbatim): [insert the CTA you want to use]
Now write the carousel.”
And then I just paste the slides into socialslides.app and I’m ready to go!
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Hi Liz! Do you have one of these for reels?
How do you “paste the slides”