Liz on the Web: Digital Strategy from Start to Scale

Liz on the Web: Digital Strategy from Start to Scale

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Google Just Cut the Rule to 35,000 Followers. Go Claim Your Free Page on Google Before Everyone Finds Out

Google dropped the Search profile bar from 100,000 followers to 35,000 today. Here is what the page does, who qualifies now, and the 10-minute setup.

Aug 13, 2026

Google changed one number today. Most creators will not hear about it for weeks.

Until this morning you needed 100,000 followers to claim a Search profile. Now you need 35,000. On TikTok it dropped from 300,000 to 100,000.

That one change moved a huge group of creators from locked out to eligible overnight.

Here is the part people are going to miss. This i…

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