5 Strategic Ways to Use Instagram's New Quiz Feature (With Examples!)
Instagram just dropped a new quiz feature for reels, carousels and image posts that lets you ask multiple choice questions. Great. But let’s make it work for you.
Here are 5 high-conversion ways to use Instagram’s quiz feature strategically—to grow your audience, establish authority, and spark the kind of engagement that actually moves the needle.
1. Growth Hack It With a Personal Question (And a Hidden Hint)
This is my favorite sneaky growth trick.
Ask a personal question—something your true followers could know, but most won't. Then, tell them there's a hint hidden in your profile, a pinned post, a recent reel or carousel, or a Story highlight.
When people leave the quiz to go hunting for the clue, it drives up your profile clicks—one of the strongest signals for reach and relevance on Instagram.
Try this:
“What’s my favorite color?”
A) green B) blue C) yellow D) orange
Hint: It’s hidden in my bio somewhere 👀
Or:
“Where did I launch my first product?”
A) Etsy B) Gumroad C) Kajabi D) Shopify
Hint: Clue’s in the ‘First Sale’ highlight
Niche tweaks:
Fitness Coach: “How many steps do I aim for daily?” (Hint: it’s in yesterday’s post caption)
Parenting Creator: “Which of my kids is the night owl?” (Hint: check the ‘Family’ Story highlight)
Beauty Influencer: “Which serum do I swear by?” (Hint: peek at my skincare shelfie reel)
Use this when: you want a low-effort way to boost profile activity and train the algorithm to favor your content. Bonus: it builds parasocial trust, fast.
2. Tap Into the “I Know This and Most People Don’t” Effect
People love proving they’re smart. Especially on niche topics. So, hand them a quiz that lets them flex.
Make the question just hard enough to feel elite—but not so hard it’s discouraging.
Try this:
“Which of these marketing tactics converts best in 2024?”
A) Carousel posts B) Cold DMs C) Quiz funnels D) Lead magnets
(Answer: C—but watch the DMs roll in)
Niche tweaks:
Beauty Niche: “Which ingredient boosts collagen the most?”
Finance: “What’s the average credit score in the U.S.?”
DIY/Home: “Which color trend is OUT in 2025?”
Use this when: you want shareable content that sparks debate and gets saves.
3. Build Authority With a Quiz That Shows What You Know
Let the question itself teach people something. Show that you are the go-to in your space—not by saying it, but by designing questions that reveal depth.
Try this:
“Which one of these actually increases email open rates?”
A) Emojis B) Short subject lines C) Personalization D) All of the above
(Answer: D. Subtle flex.)
Niche tweaks:
Health Coach: “Which of these is NOT a complete protein?”
Travel Influencer: “Which country requires a visa from the U.S.?”
Career Coach: “Which resume myth is totally outdated?”
Use this when: you want to quietly build trust and impress the right people.
4. Bust a Common Myth (and Watch Engagement Pop)
There is no dopamine hit quite like realizing you were wrong—and being shocked by it. Use your quiz to bust a myth, and people will remember you because you taught them something surprising.
Try this:
“Which of these is the most common passive income stream?”
A) Dropshipping B) Affiliate marketing C) YouTube ads D) Course sales
(Answer: Affiliate marketing. Nobody guesses it.)
Niche tweaks:
Skincare: “Which of these causes more acne?” (Spoiler: it’s not sugar)
Nutrition: “Which has more protein—chia seeds or peanut butter?”
Social Media Tips: “Which hurts your reach more—editing a caption or deleting a post?”
Use this when: you want to stop the scroll and start conversations.
5. Ask a Question People Are Desperate to Know the Answer To
If your audience is dying to know something—you can use the quiz feature to hold that tension. Let the quiz build anticipation, then drop the answer in the next slide or caption.
Try this:
“What’s the best time to post Reels for max views?”
A) 6 AM B) Noon C) 3 PM D) 8 PM
(Answer in next slide 👇)
Niche tweaks:
Ecommerce: “What product price converts best for impulse buys?”
Parenting: “What’s the #1 mistake new parents make at bedtime?”
Writers: “What’s the most overused word in self-help books?”
Use this when: you want high engagement, saves, and a reason for people to keep watching your content.
Final Thoughts: Make the Quiz Feature Work for You
This isn’t just a toy—it’s a mini engagement machine. Done right, Instagram quizzes can:
Increase profile views & post reach
Build brand authority
Spark curiosity and DMs
Grow your audience on autopilot